The current surge of reboots and the release of catalog titles into new markets means more games are going into localization with the original version content nearly complete. The overall trend, however, is different.
As more games move to subscription models and downloadable content (DLC) extends the lifecycle of titles, we see a near continuous stream of game content releases with more frequent and compressed production cycles.
For games voice audio, it is now the norm for the localized version to begin recording before the original version is complete and fully defined. For creative localization (loc) teams, this can feel like aiming at a moving target, while producers and managers have a complex waterfall production chain to manage.
With the acquisition of the U.S. studio Rocket Sound, renowned for its creative original voice work, Lionbridge Games has an opportunity to streamline our process even further. An integrated service offering that includes both original versions and localized audio recordings simplifies the production chain for our customers, builds a deeper understanding of the product and provides efficiencies and flexibility.