The global gaming industry has exploded as player numbers increase and games become more and more accessible. It’s now an industry worth more than $100 billion, and it shows no signs of slowing. At the same time, the landscape is changing as game developers strive to reach new audiences, publishers look to make processes more effective, and new markets emerge with each year.
In this article, we’ve compiled the best 8 blog articles for understanding this growing and shifting industry landscape. We look at new markets, new audiences, the game development process, and why localization and game testing are so important to reaching a wider audience.
In 2019, Latin America's digital gaming population grew to a staggering 234 million gamers. But the numbers don't stop there. Latin American video game players are slated to grow by another 50% over the coming 3 years across all segments: PC gaming, console and mobile. Add to that the notable expansion of in-region game development, and Latin America is becoming a veritable global force in the gaming industry today. Learn more about this remarkable gaming market and how you can access it in our number-one most popular article.
Games are popular across borders of language, culture, and nationality. Our research shows the top 10 video gaming and eSports cities around the globe, with prominent markets in Asia, Europe, and the Americas. As a growing global and multilingual industry, it's more important than ever for gaming companies to proactively translate and localize their games for the burgeoning international gaming community.
One common element that drives excellence in gaming platforms and prevents frustrations from arising? Superior game testing. Truly exceptional video game testers combine technical prowess with an innate understanding of how gamers game.
Women represent half the world's population and an often-overlooked opportunity for the computer game industry. How can you activate this massive potential market? We discuss the global opportunity to activate female gamers, and the steps video game developers can take to localize games that resonate with a female audience.
When designers create a video game, they build a world. As they distribute to an international audience, every element of this world needs to be localized. Read our article to discover how a narrative game designer helps adapt the story, characters, and dialogue of a video game to be enjoyed by customers around the world.
Speed. Scale. Experience. These are the tenets of Lionbridge Games development services. In an interview with Managing Director of Lionbridge Games, Tugdual Delisle, we find out the exciting opportunities ahead for Lionbridge Games. With top quality, in-region testing centers popping up around the world, Tugdual is chasing his goal of helping our customers deliver the best gaming experience to a global audience of video game players.
With subscription-based services on the rise in today's consumer market, virtually every form of media has been adapted to a streaming platform. Games are no exception. Are you ready for the game streaming revolution? The next step is to find a partner with the skills and resources to localize your online gaming material for any audience, on all platforms.
In a follow-up interview with Tugdual Delisle, we discuss the complex and cooperative process of video game localization, audio production, and narrative design. Video games are artistic projects that depend on technical assets to properly tell their stories. Lionbridge applies our expertise in translation and localization, and our ever-growing tech stack to design games that match our customer's creative vision.
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