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From Translation to Culturalization

The past, present, and future of video game localization

Bringing video games to international audiences is a big undertaking, especially when they don't speak the same language. This practice has come a long way, cultivating a vibrant industry of its own — today, the games localization industry is worth over $1.3 billion. The video game market is growing rapidly, localization quality has reached new heights, and player expectations are ever more rigorous. So, where do we go from here?

In this whitepaper, you'll learn how the games localization industry has evolved from simple translation, and how the concept of culturalization is changing the name of the game.

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Abigail Smathers