[VIDEO] Culturalization: Foreign vs. Familiar

How experts strike the perfect balance to create engaging localized video games


Video game localization is so much more than words on a screen. Though it started as simple translation, the industry has evolved to produce nuanced and relatable localizations that bring together players from all over the world. This type of nuanced localization is called culturalization, and it requires a careful balance of introducing foreign concepts while maintaining familiarity. Sit down with our experts to learn how localization and publishing support companies help developers deliver high-quality, engaging, and self-aware translations.


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AUTHORED BY
Abigail Smathers